The Tekmetric Mobile App Just Got a Major Upgrade!
The Tekmetric Mobile App's major update introduces Mobile Check-In, enabling service advisors to greet customers curbside, scan VINs or license plates, and start or access repair orders instantly from their phones, streamlining shop operations by reducing delays and eliminating the need for desktop logins, while also supporting technicians with digital inspections, time tracking, and work management through a fully native, optimized iOS and Android app.
The Tekmetric Mobile App now offers more than just fast digital vehicle inspections. The latest update introduces Mobile Check-In, allowing service advisors to greet customers in the parking lot, scan a VIN or license plate, and instantly start or pull up a repair order—all from a phone. This streamlines the process, making it faster and easier to begin every job and keep operations moving smoothly.
Speed Starts at the Curb
Check-in is often one of the most visible and frustrating parts of a shop’s day. Time is frequently lost moving between the lot and the desk, retyping data, and waiting to begin. Mobile Check-In simplifies this process by enabling you to confirm arrivals, start new repair orders (ROs), and assist customers the moment they arrive—without delays or extra steps.
A Mobile App That Does More Than You Might Think
The Tekmetric Mobile App is not just for inspections or technicians. It provides value for both technicians and service advisors:
Technicians can:
- Find their assigned repair orders
- Complete digital vehicle inspections (DVIs) with photos, videos, and markups
- Track time and manage work in progress
Service advisors can:
- Greet customers in the parking lot
- Scan VINs or license plates
- Start repair orders directly from their phone
All of this can be done without logging into a desktop.
A Real Mobile App — Not Just a Website Shrunk Down
Tekmetric Mobile is a fully native app, designed specifically for iOS and Android. It’s fast, reliable, and optimized for real-world use in the shop—whether you’re in the bay or out in the lot. While it doesn’t include every desktop feature, it focuses on making the most important tasks faster and easier on the go, such as:
- Starting repair orders
- Performing inspections
- Reducing back-and-forth between workstations and customers
Future updates will continue to expand mobile workflows.
Ready to see what Mobile Check-In can do?
Download the Tekmetric Mobile App today on the Apple App Store or Google Play.
Ready to grow your automotive business? Book a personalized Tekmetric Demo Here
FAQ
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Searching for a new shop management system can be overwhelming due to the many options and features available. The best way to find the right tool is to seek information from people who use these tools daily—shop owners, general managers, service advisors, and technicians. While word of mouth is valuable, there are also online reviews, user groups, and case studies that can help you make an informed decision.
In today's digital world, relying solely on word-of-mouth is inefficient. Modern tools like Google Ads can help attract new customers to your shop. Google Ads is a Pay-Per-Click (PPC) advertising platform that allows you to target new customers when they need you most.
What are Google Ads (PPC)?
Google Ads is a PPC platform where advertisers pay a fee each time their ad is clicked. It allows you to appear at the top of search engine results, bypassing the time-consuming process of organic SEO.
Types of Google Ad Campaigns
Search campaigns
Paid search ads target customers based on keywords, such as “Oil change near me.” This is effective for reaching local customers at the moment they are searching for help.
Display campaigns
Display ads use images or short videos to reach a broader audience across various websites, not just search results.
Retargeting campaigns
These campaigns target prospects who have previously visited your website, displaying ads to them as they browse other sites.
Video campaigns
Video ads, often on YouTube, target customers watching automotive-related content.
How to Set Up Your First Google Ad Campaign
- 1.Open a Google Ads account. Enter your business information and payment method.
- 2.Start keyword research. Identify search terms your customers use (e.g., “brake repair near me”).
- 3.Set your budget and bidding. Decide the maximum amount you’ll pay per click.
- 4.Find your audience. Choose the geographic areas to target.
- 5.Add extensions. Include phone numbers or service-specific links to enhance your ad.
- 6.Publish. Submit your ads for approval.
- 7.Monitor and analyze. Track clicks, impressions, and conversions to measure performance.
Should Mechanic Shops Use Google Ads?
Yes. PPC marketing connects you with customers at their moment of highest intent. When someone needs auto repair, they search for a local mechanic, and Google Ads puts your shop at the top of those results. This is especially effective for emergency-driven services.
Tek-Tip: If you lack time for marketing, consider Tekmetric Marketing for online appointment booking, SEO-optimized websites, and automated review management.
Benefits of PPC Marketing for Auto Repair Shops
- Immediate Traffic: PPC campaigns can generate calls and visits almost immediately after approval.
- Precise Targeting: Target by location, keywords, time of day, and device.
- Budgetary Control: Set maximum daily or monthly spend.
- Measurable Results: Track every aspect of your campaign.
- Increased Brand Awareness: Even unclicked ads build familiarity and trust.
Effective PPC Strategies for Auto Repair Shops
Keyword Research
- Service-Specific Keywords: e.g., "brake pad replacement," "transmission repair."
- Location-Based Keywords: e.g., "auto mechanic Dallas."
- "Near Me" Keywords: Important for local searches.
- Negative Keywords: Exclude irrelevant searches like "jobs" or "DIY."
Compelling Ad Copy
- Highlight Strengths: Certifications, warranties, reviews, experience.
- Strong CTA: e.g., "Call Now for a Free Estimate."
- Use Ad Extensions: Add phone numbers, addresses, and links to service pages.
Optimized Landing Pages
- Relevance: Match landing page content to ad promises.
- Mobile-First Design: Ensure fast loading and easy navigation on mobile.
- Clear Contact Info: Make phone numbers and addresses prominent and clickable.
- Build Trust: Include reviews, testimonials, and certifications.
Bidding and Campaign Management
- Structure Campaigns: Separate campaigns for each major service category.
- Track Everything: Use conversion tracking for leads.
- Continuously Optimize: Review metrics, pause underperforming keywords, and test new ad copy.
How Much Should Automotive Shops Invest in Google Ads?
Budgets vary based on location, competition, and growth goals. A typical starting point is $500 to $2,000 per month for small to medium-sized shops. Focus on ROI: if your ad spend brings in more revenue than it costs, it’s a worthwhile investment. Partnering with a digital marketing agency can help maximize your results.
Final Thoughts
Pay-per-click advertising is a powerful way to connect with customers at their moment of need. By conducting thorough keyword research, crafting compelling ads, building high-converting landing pages, and tracking performance, you can consistently attract new customers and grow your shop.
How Do You Run an Auto Repair Shop?
Running a profitable auto repair shop relies on building strong customer relationships. Over 60% of customers prefer to return to the same shop, and 96% visit three or fewer locations for car work. Customer satisfaction, expertise, and communication are key to retaining customers.
Best practices include improving productivity, rewarding loyal customers, and focusing on customer service and retention. A solid business plan that emphasizes these strategies will help your shop thrive in a competitive market.