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5 Ways You Can Give Back To Your Community

The article "5 Ways You Can Give Back To Your Community" from Tekmetric outlines practical methods for auto shops to contribute positively during the holidays, emphasizing community engagement and support through various giving initiatives.

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Thought Leadership

5 Ways Your Shop Can Give Back During the Holidays

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When you think about what makes the holidays a wonderful time of the year, perhaps images of spending time with loved ones, playing in the snow, and sipping hot chocolate come to mind.

Those activities are all part of the holiday spirit. But goodwill and charity also make the holidays a wonderful time of the year. And as an auto repair shop owner, you’re in a unique position to give back to your community.

There are different ways you can pay it forward—and if you end up liking how things go, you can make giving back a year-round activity, rather than just something you do during the holidays.

Partner With an Organization Like Brakes for Breasts

5 Ways Your Auto Shop Can Give Back During the Holidays

Brakes for Breasts is an organization that Tekmetric supports with ongoing efforts. This past October, Tekmetric donated a portion of sales to Brakes for Breasts to accelerate breast cancer research.

Brakes for Breasts specifically works with independent auto repair shops across the United States. If you sign up, a portion of your shop’s brake service proceeds will go to The Cleveland Clinic Breast Cancer Vaccine Research Fund. Partnering with an organization like Brakes for Breasts makes giving back super easy.

Help Put People on the Road

5 Ways Your Auto Shop Can Give Back During the Holidays

Fix it Forward Ministry is a non-profit in Minnesota that gives free cars and auto repair work to those who are homeless or at-risk. To sustain their non-profit, Fix It Forward Ministry has a business wing, Fix It Forward Auto Care. Other Tekmetric users like Turbo Tim’s Anything Automotive have non-profit branches, too.

While your auto repair shop might not have a non-profit arm, you can still join forces with a local charity to help get those in need on the road by providing free or reduced car repair services. You could even start your own internal program to help low-income individuals or people who were recently let go or furloughed from their jobs.

Give Discounts to Essential Workers

This holiday season is a great time to give back to essential workers who’ve kept communities afloat during the COVID-19 pandemic. By giving doctors, nurses, teachers, grocery store cashiers, delivery drivers, and other essential workers a discount, you can spread cheer and make their lives a little easier during the holidays.

You could take a certain amount, such as 15 percent, off of the total for every frontline worker and educator who comes to your shop. Or, you could offer a specific service, such as oil changes, for free or at a discount.

Start a Holiday Donation Drive

Your shop’s way of giving back doesn’t have to be just through car repairs. You could start a holiday donation drive at your shop and encourage your team members, customers, and broader community members to get involved.

Maybe you want to focus on canned goods to give to a food bank, pet food to give to an animal shelter, or toys to give to a children’s charity. You can get your whole community involved by volunteering your shop as a drop-off center for items (but be sure to stay safe by taking appropriate social distancing measures).

If you prefer a more personalized approach to giving, you could look into “Adopt-A-Family” programs that will match your shop to a family. You and your staff will then get the family’s holiday wish list so that you can make their holiday wishes come true.

5 Ways Your Auto Shop Can Give Back During the Holidays

Match Donations from Staff and Customers

By matching donations, you can boost participation and give back even more. For example, if you host a holiday donation drive, you can say that for every can of food people donate, the shop will donate three.

Or, you could tell your team members and customers that they can donate to a charity of their choice from a pre-set list made by you. This way, you’ll give people an opportunity to support one of the causes they are most passionate about.

How Tekmetric is Giving Back This Month

5 Ways Your Auto Shop Can Give Back During the Holidays

At Tekmetric, we’re growing out our mustaches and raising money for Movember, a movement for men’s health that funds research and awareness efforts for prostate cancer, testicular cancer, and mental health.

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The Auto Repair Industry is experiencing a number of changes. From larger economic shifts to a growing technician shortage, its now more crucial than ever to set your shop up for growth.

Often in moments of chaos there are windows of opportunity.

After every economic decline, no matter how steep—the housing crisis, the dot-com bust, even the Great Depression—the world has managed to come back.

Times of economic downturn are difficult, but there is light at the end of the tunnel. As far as the virus is concerned, economists are even speaking of a “V” curve. Meaning just as fast as our economy slowed down, it may pick up that quickly too.

In other words, have hope. There are opportunities during slow periods to adjust how you operate and how you service your guests.

These opportunities can help you navigate a tricky economy and prepare your shop for when business picks up again. This may be an unprecedented time in human history, but it’s also an open window for innovation.

‍ What you do now will have a big impact on the future of your business.

If less cars than usual are rolling into your shop for repairs, you now have some time to work on streamlining your process, being more efficient, eliminating waste (of both time and materials), and improving your marketing and guest experience.

How should shop owners approach this situation? In a way, the same way you might approach business at any other time: finding ways to innovate and improve.

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As one of the first auto repair shop management systems to achieve SOC 2 compliance, Tekmetric is well-positioned to continue safeguarding sensitive information for both auto repair shops and their valued customers.

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  • Manage your expectations: You knew what kind of procedure to expect, and how much you could expect to pay for it.
  • See that the office cared about your wellbeing: The oral surgeon and their staff wanted you to make the best choice possible and gave you a resource to accomplish that.
  • Have a reference point for the future if any issues come up: For example, if you got charged a couple of hundred dollars more after your procedure, you’d have documentation to show that the extra cost wasn’t part of the plan.

Wisdom tooth removal surgery isn’t cheap. Neither is auto repair work.

Just like a professional oral surgeon’s office explains to patients what their options are and how much they should expect to pay for procedures, a professional auto repair shop shows drivers what their repair work options are and how much they should expect to pay for repairs.

That professionalism is what helps you win over and retain more customers. If your customers are deciding between different auto repair shops, they’ll likely stick with the business that shows the most professionalism.

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